Social Media for Public Good

Social media has undeniably reshaped the landscape of activism and advocacy, offering unprecedented avenues for mobilization, organization, and the distribution of information. The potential of social media to catalyze change and challenge oppressive regimes was vividly demonstrated during the Arab Spring, a series of uprisings and protests across the Middle East and North Africa that…

“Stickiness” in the context of social media refers to the ability of a platform to keep users engaged and coming back for more. It’s a measure of how effectively a social media platform captures and retains users’ attention through compelling content, features, and interactions. This concept is central to understanding user behavior on social media…

I recently learned about the Kony 2012 social media campaign, and at first watch, I was surprised I hadn’t seen it before. This 30 minute video had me intrigued from the beginning; learning about Joseph Kony’s actions made my heart sink, but seeing the organization’s interactions with government representatives and Gavin’s innocent optimism had me…

In today’s world, activism isn’t just about shouting slogans on the streets or attending rallies. It’s about the clicks, the likes, and the shares. Welcome to the realm of social media activism—a digital battleground where hashtags are the weapons, and retweets are the victory chants. So, what exactly is social media activism, and how can…

Social media, despite its often criticized role in spreading misinformation and fostering negativity, undeniably possesses the power to bring about positive change in society. Through its connectivity and accessibility, social media platforms have become vehicles for empowerment, education, and advocacy, offering hope and optimism for a better world. An example of this lies in the…