Blog Posts

  • #ArabSpring: What we learned about social activism in the midst of an uprising

    Social media has undeniably reshaped the landscape of activism and advocacy, offering unprecedented avenues for mobilization, organization, and the distribution of information. The potential of social media to catalyze change and challenge oppressive regimes was vividly demonstrated during the Arab Spring, a series of uprisings and protests across the Middle East and North Africa that…

  • Social Media’s Sticky Situation & How We Can Harness it for Good

    “Stickiness” in the context of social media refers to the ability of a platform to keep users engaged and coming back for more. It’s a measure of how effectively a social media platform captures and retains users’ attention through compelling content, features, and interactions. This concept is central to understanding user behavior on social media…

  • User Testing: Prototypes in Action

    User testing is a crucial component of the design and development process for any product or service that is looking to enter the market. It involves gathering feedback and insights from real users who interact with the product, typically in a controlled environment, to evaluate its usability, functionality, and overall user experience. The importance of…

  • Paper Prototypes: Tangible Application Ideation

    The Need for Prototypes Before releasing any form of product to the public, it is essential to make sure it works as intended. Designers create paper prototypes as a tangible rough draft that allows experimentation and optimization to take place. In general, prototypes are a version of a product made with inexpensive materials that act…

  • Exercise for User Flow and Flowcharts

    In the user experience world, understanding how platforms will be approached by its users is crucial to creating a successful design. To help with this, designers create flowcharts to explore the possibilities of how one can interact with a platform. Flowcharts are visual representations of processes and systems, showing the various steps, decision points, and…