Blog Posts

  • Kony 2012 or Phony 2012?

    I recently learned about the Kony 2012 social media campaign, and at first watch, I was surprised I hadn’t seen it before. This 30 minute video had me intrigued from the beginning; learning about Joseph Kony’s actions made my heart sink, but seeing the organization’s interactions with government representatives and Gavin’s innocent optimism had me…

  • Maryville, TN: App Information Architecture

    For the better part of a century, information has become readily available and easily accessible. People are constantly seeking content to improve their lives, whether it’s news, podcasts, reviews, or products. We’re always hopping between multiple websites throughout the day, often with numerous tabs open in our browser. Whether we’re on the move or at…

  • Maryville, TN: Website Information Architecture

    What is Information Architecture? Information Architecture is the practice of structuring something in a way that’s easy for users to understand. A primary way to illustrate a website or app’s structure is through a site map. Their basic structure and simplification of a website’s functions provide an overview of the organization of a site at…

  • Social Media Activism 101

    In today’s world, activism isn’t just about shouting slogans on the streets or attending rallies. It’s about the clicks, the likes, and the shares. Welcome to the realm of social media activism—a digital battleground where hashtags are the weapons, and retweets are the victory chants. So, what exactly is social media activism, and how can…

  • How the Women in Iran use Social Media for Good

    Social media, despite its often criticized role in spreading misinformation and fostering negativity, undeniably possesses the power to bring about positive change in society. Through its connectivity and accessibility, social media platforms have become vehicles for empowerment, education, and advocacy, offering hope and optimism for a better world. An example of this lies in the…