Blog Posts

  • User Interface Animation

    This week marks finishing Animated Storytelling by Liz Blazer! This book has been incredibly informative as I learn the basics of animation and what steps to take when planning and executing a project. Chapter 10 talks about the final step, which is to begin animating! Here are some key highlights: Chapter 10 / Animate! Despite…

  • Audience Segmentation in Social Media Campaigns

    Sometimes advertisements can be scarily accurate. I’ve had countless conversations about whether or not our phones’ microphones are constantly listening to what we say because ads can feel almost invasive. I once received an ad for a t-shirt that said “It’s a Branton thing” illustrated in a retro design. How does this company know my…

  • Animation Principles and a Logo Stinger

    This week, I was introduced to what a logo stinger is and how to create one using Adobe Illustrator and After Effects. To help inform this week’s project, I read another chapter of Animated Storytelling by Liz Blazer and learned about the twelve principles of animation. Chapter 9 / Technique Blazer explains that selecting the…

  • Paid Social Media Ad Analysis & Optimization

    Advertising on social media has revolutionized the way companies can reach and interact with potential customers. Brands can choose to run ads that aim to achieve specific objectives, but it comes at a cost. Strategizing properly is crucial for these brands so no funds go wasted. Every ad’s budget should strive to support increasing brand…

  • Stop Motion Animation: Week 2

    This week, I continued learning about stop motion animation by following through with one of last week’s proposed ideas. I amped up the production value just a bit and used a Canon camera to capture each shot instead of my iPhone. My medium of choice remained as Play-Doh; not a lot of graduate students get…