Blog Posts

  • Paid Social Media Mock Campaign

    This week, I was introduced to paid social media advertising and best practices for crafting a successful campaign. To get a better feel for what it means to create a paid social media campaign, I mapped out a potential strategy for Mia Piccola, a new coffee shop in my town, using Facebook’s Ads Manager. Before…

  • Stop Motion Week 1: Pre-Production

    This week, I have learned what kind of work it takes to produce stop-motion animation. Despite seeing countless movies and videos using the technique, I never fully appreciated the work it takes until now. Yeah, I know it’s a bunch of pictures put together to move fast… but the amount of patience it takes is…

  • Introducing Myself To…and With After Effects

    As I complete another week of learning about motion design, I tackled three more chapters in Liz Blazer’s Animated Storytelling. Here are my key takeaways: Storytelling With animation, storytelling has no limits. And because of that, “the great challenge is more about disciplining yourself to reel it in and be intentional” about it. To begin…

  • Babbel: Organic Reach and Learning the Language of Social Media

    Created in 2007, Babbel is a language learning app that offers bite-size lessons in fourteen languages that can be completed anywhere, anytime. For a company that offers exclusively digital services, having a strong social media presence is crucial to the success of the brand. To evaluate their level of success, we can begin by looking…

  • These Boots are Made for… What Exactly? A Look into Dr. Martens’ Social Media Metrics

    In today’s technology driven world, a brand’s online presence is crucial to their overall success. To strategize effectively, social media analytics are evaluated to make informed business decisions. These metrics allow companies to connect with their consumers on a deeper level and to target an appropriate audience. “People are on social media all day, every…