Social Media Analytics

In mid January of this year, Americans were sent into a week-long whirlwind regarding one of their most popular apps. The U.S. government has been eyeing TikTok and its parent company, ByteDance, as a potential threat to the country’s security and data. TikTok was temporarily banned in the United States due to a law signed…

I’ve recently been on the hunt for the best black liquid lipstick and found myself scrolling TikTok to see other peoples’ thoughts on the products I was considering. After watching a few reviews and tutorials of Black Moon Cosmetics’ matte liquid lipstick, I decided to give it a try. After my purchase, I found myself…

Sometimes advertisements can be scarily accurate. I’ve had countless conversations about whether or not our phones’ microphones are constantly listening to what we say because ads can feel almost invasive. I once received an ad for a t-shirt that said “It’s a Branton thing” illustrated in a retro design. How does this company know my…

This week, I was introduced to paid social media advertising and best practices for crafting a successful campaign. To get a better feel for what it means to create a paid social media campaign, I mapped out a potential strategy for Mia Piccola, a new coffee shop in my town, using Facebook’s Ads Manager. Before…

Created in 2007, Babbel is a language learning app that offers bite-size lessons in fourteen languages that can be completed anywhere, anytime. For a company that offers exclusively digital services, having a strong social media presence is crucial to the success of the brand. To evaluate their level of success, we can begin by looking…

In today’s technology driven world, a brand’s online presence is crucial to their overall success. To strategize effectively, social media analytics are evaluated to make informed business decisions. These metrics allow companies to connect with their consumers on a deeper level and to target an appropriate audience. “People are on social media all day, every…